// 01. DRTV
DRTV & Infomercials
Short-form spots and long-form infomercials engineered to sell — a demonstrable offer, a proven script structure, and a call to action that converts viewers into buyers.
// Direct Response Marketing
Direct response marketing that moves product.
We are a direct response marketing agency built on 30 years of as-seen-on-TV hits — DRTV, infomercials, media buying, and QVC/HSN launches engineered to turn attention into measurable, immediate sales.
// THE TRACK RECORD
Built by the people behind the hits.
EPCO has spent three decades turning products into phenomena — the George Foreman Grill, the Snuggie, the Ninja, the Magic Bullet, the Ped Egg — through direct response.
0+
Years of Direct Response
Three decades launching and scaling as-seen-on-TV products from spot to shelf.
0+
Products Launched
A portfolio of consumer hits taken from concept to national retail.
$0B+
Retail Sales Generated
Combined retail sales driven across the EPCO product portfolio.
// WHAT WE DO
Everything a direct response launch needs.
From the offer to the airwaves to the shelf — the full direct response stack, run in house and accountable to a number.
// 02. MEDIA
Direct Response Media Buying
TV and cross-channel media bought and optimized against cost-per-acquisition and ROAS — never vanity reach.
// 03. RETAIL
QVC, HSN & Retail
Product, pitch, pricing, and supply chain prepared for QVC, HSN, and national retail distribution.
// 04. OFFER
Offer & Creative Development
The offer is the campaign. We build the price, premium, guarantee, and creative that make a product irresistible on air and online.
// 05. DATA
Attribution & Analytics
Every response tracked from first impression to fulfilled sale, so spend follows what actually works.
// THE METHOD
Validate. Produce. Launch. Scale.
The same disciplined route behind every EPCO direct response success — no guesswork, every step measured.
01
Validate
We pressure-test the product against the direct response criteria — demonstrability, margin, mass appeal — before a dollar is spent.
02
Produce
Offer, script, and creative built for response — spots, infomercials, and the funnels that back them.
03
Launch
Media bought and tested in market, optimized daily against cost-per-acquisition and ROAS.
04
Scale
Winners scaled across channels and into retail — QVC, HSN, and the shelf.
// FAQ
Direct response, answered.
The questions inventors and brands ask us most about direct response marketing, DRTV, and getting a product to retail.
Direct response marketing is advertising engineered to drive an immediate, measurable action — a call, a click, or a purchase — rather than long-term brand awareness. Every dollar is tracked to a result. It is the discipline behind infomercials, DRTV, and the direct-to-consumer offers that turned products like the George Foreman Grill and the Snuggie into household names.
DRTV is direct response advertising run on television — short-form spots of 30 to 120 seconds and long-form infomercials of around 28.5 minutes — built around a compelling offer and a clear call to action. EPCO has produced, tested, and scaled DRTV campaigns for more than three decades.
Getting onto QVC or HSN takes a product that demonstrates well on camera, a tight on-air pitch, margins that support the channel, and the operational capacity to fulfill demand fast. EPCO has taken products through the QVC and HSN process and can prepare your product, pitch, pricing, and supply chain for it.
Brand marketing builds awareness and affinity over time; direct response drives a measurable action now. Direct response is accountable to a number — cost per acquisition, return on ad spend, units sold — which makes it the fastest path to revenue for a product that can prove itself in an ad.
The strongest direct response products solve an obvious everyday problem, demonstrate visually in seconds, carry the margin to sustain media spend, and appeal to a mass market. EPCO evaluates every product against these criteria before recommending a direct response launch.
Yes. EPCO plans and buys direct response media across television, digital, and cross-channel, and optimizes to cost-per-acquisition and return on ad spend — not vanity reach. Media is bought against a target return and adjusted continuously on real performance data.
A direct response marketing agency builds the offer, produces the creative (spots, infomercials, and funnels), buys and optimizes the media, and manages the entire path from a customer's response to a completed, fulfilled sale — every step measured against ROI.
EPCO has run direct response campaigns and product launches for over 30 years, across more than 160 products and over a billion dollars in combined retail sales — including some of the most recognized as-seen-on-TV products ever made.
// SECURE UPLINK
Start the phenomenon.
Thirty minutes. Bring the sketch, the sample, or the spreadsheet — whatever stage you're at.
Deploy a ProjectDeploy a Project